Joe & The Juice, worldwide concept
– NUANCE leather on bespoke sofas
Leather can help transform a bustling and trafficked area into a more welcoming and homely space. Our NUANCE leather, with its vibrant yet profound texture, unites the spirit of wanderlust with the Scandinavian concept of “hygge” inside the newly designed Joe & The Juice stores.
“The new Joe & The Juice store design invites customers to experience the cosy living room feel – a feeling of Danish “hygge” – along with a harmonious blend of healthy living, honest materials, and the rock & roll spirit that defines our brand,” says Theresa Munkholm, Store Design & Bar Workflow Associate at Joe & The Juice.
NUANCE leather on bespoke sofas
NUANCE leather in the earthy colour Burned Grey covers Joe & The Juice’s new bespoke benches. This leather is remarkable for its impressive depth and named for its ability to show multiple layers of authentic details and nuances. Moreover, NUANCE is water-repellent, low-maintenance, and resistant to dirt and stains, making it the perfect choice for high-traffic areas like restaurants and bars.
Chosen for its long-lasting qualities
In deciding upon their new store design, Joe & The Juice prioritised materials which reflect their commitment to transparency, honesty, and sustainability. NUANCE is a durable leather that will emit less and less CO2e as the years pass.
Additionally, this leather is distinguished by its OEKO-TEX® certification and has been tested for Total Volatile Organic Compounds (TVOC), ensuring both its environmental and health safety.
“Sørensen Leather’s commitment aligns with Joe & The Juice’s dedication to responsible practices. As our customers immerse themselves in the ambiance of our Scandinavian design concept, they are surrounded by the authenticity of the Joe culture and the tactile luxury of Sørensen Leather. This partnership is a testament to the power of synergy between brands, creating spaces that resonate with excellence, sustainability, and a soulful experience,” says Theresa Munkholm.
Joe & The Juice at Terminal 3 in Copenhagen Airport is just one of many Joe & The Juice stores now benefiting from the new store design.
